Where's my gum

What if you're happily chewing on a piece of gum and all of a sudden it drops out of your mouth? You might think, whaa, where did it go?! But not Jiska Hartog and Michiel Henneman or the jewellery design duo 'Wanted Jewellery'; they consider it as a new piece of jewellery! They even like the idea so much that they reproduced the gum in a nice bubblegummie-pink color of plastic and turned it into a brooch. To a lot of people it might be a bit over the top, and that is exactly what they are interested in. They like to play with the expectations of the whole society of what jewellery really is. To them, not only can jewellery be an expression of wealth, it can also show your taste, and that is taken very literally in this case! Personally, I love the idea and the way it looks. Although as a hard core minty fresh gum-addict it also feels like a bit of a waste, I think I'd rather keep it where it belongs, in my mouth!

Michiel Henneman and Jiska Hartog have started 'Wanted Jewellery' in March 2007 and are based in The Netherlands.

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